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founder

Vegetable Creations was founded in Melbourne, Australia in 1987 by master chef and food guru, Jitendra Bhatia. With over 30 years of culinary experience, knowledge of ayurvedic and organic cooking, and his vegetarian philosophy, Jitendra began a company far ahead of its time. He was inspired by well known natural food teacher, chef and author John Downes after they worked together as friends at the Natural Tucker Bakery in Melbourne. Jitendra is an expert at inventing new recipes for vegetarians, and specializes in creating allergy-free and gluten-free organic products.

The ‘Jitendra’ way of cooking!

Jitendra’s personal philosophy behind eating, cooking, and living comes from a deep understanding of ancient Indian principles.  Great importance is given not only to what is made or consumed, but also with which ‘bhav’ or ‘attitude’ it is made or consumed with. He believes that every action in life, including eating and cooking should be cherished and conducted with a sense of love, humility and gratitude. For Jitendra, food is a transfer of our energies and offers more than just nutritional value. Therefore, for Jitendra and his team, it is of utmost importance that they cook in a state of love and joy in order to pass on this energy to the consumer.

 

Under Jitendra’s guidance - at Vegetable Creations - quality organic foods are made with painstaking attention to detail. Every ingredient, including the herbs and spices are added with care for optimal nutrition.

Jitendra Bhatia, chef and founder, Vegetable Creations.

 

Jitendra, who also believes in sustaining relationships and supporting the community, has close personal ties with local organic farmers and producers and always prefers locally produced ingredients for his cooking.

our products

 

 

 

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